Smart Power

Prosperity, persuasion and projection in the Zone

Since its inception, In the Zone has sought to reframe the manner in which Australia, and in particular Western Australia, defines itself. Australia has become more aware of its status as an Indo-Pacific nation. Western Australia’s perception of itself as an energy and minerals superpower has strengthened and the force of its economic integration with Asia has entered the national conversation.

It is time to take this conversation to the next level.

In past years, In the Zone has focused on remarkable facts such as these, and this report seeks to continue this tradition. These data stories and their compelling messages will change the way you see the region.

Read the complete report: Smart Power

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"I am confident that in the coming decades the city of Perth will grow in importance as a centre of business, educational and technological excellence in the region. This State will also continue to develop as the epicentre of a global resource and mineral supply economy delivering the growth that has seen an economic power shift to the Asian and Indian Ocean regions." Michael Chaney
Chancellor, The University of Western Australia